NEW CAMPAIGN 2025 

Premium is not a place – it’s a lifestyle.

Because when the right people meet the right brand, even the most ordinary spots of urban nightlife turn into the city’s most exclusive hotspots.

The bus stop on your way downtown feels like a VIP lounge, the simple kebab shop transforms into a trendy scene restaurant and the Späti store becomes the city’s most exclusive party.

Break with the standards. Experience what Premium truly means.

THREE SIXTY – UNFOLLOW THE ORDINARY